These are tough times for high street retailers. Competition from web-based rivals and a general slump in consumer spending has taken its toll on the sector.
However, there’s no reason to give up hope. If you’re determined to ensure that your company enjoys lasting appeal and success, there are options open to you.
The shopper experience
You might not be able to compete with the low prices and convenience of internet retailers, but there are other ways in which you can gain an advantage. The fact is, many people still like the experience of physically stepping into a store and coming into direct and immediate contact with the objects they’re thinking of getting.
By ensuring that your outlets provide consumers with the ultimate in retail experiences, you stand to boost footfall within your stores and encourage repeat custom.
This is where touch screens come in handy. You can use technology like this in various ways within your store to enhance customers’ experiences. For example, you might want to showcase special offers via kiosks. Consumers could browse their options and see what bargains they can access.
You can also use these touch screens to provide people with information about your products, like where in the shop they can find certain items, how much they cost and how many are in stock.
No time like the present
Highlighting the importance of effective retail strategies, the Confederation of British Industry (CBI) recently revealed that April was a flat month for shops despite expectations of growth. In its monthly Distributive Trades Survey, the organisation noted that the volume of sales orders was down on the same period a year ago, while stock levels remained above their long-run average relative to expected demand.
Meanwhile, on balance, retailers expected both sales volumes and orders to fall in May. While 27 per cent of the organisations polled expected an increase in sales, 33 per cent anticipated a fall, resulting in a balance of minus six per cent.
Responding to the findings, chair of the CBI Distributive Trades Survey Panel Barry Williams said: “Retailers were frustrated this month by the on-going stagnation in sales growth. This may be explained in part by the unseasonal weather we suffered, but there is no doubt that high street conditions are tricky with consumers lacking the confidence to go out and spend, as they still feel the pinch in their pocket.”
Come to us
If you think touch screen monitors could help turn the fortunes of your business around, you’ve come to the right place.
Here at Distec we’re experts when it comes to these products and should have the ideal solutions for you. Each of our touch screens has been selected for quality and performance, meaning you can have total confidence in them.
A savvy investment
Of course, getting hold of these systems will require you to spend a little money. However, this could prove to be a savvy long-term investment. It’s certainly worth finding out more about the products that are available.