Self-service kiosks are interactive digital touchscreens that customers can use to perform tasks independently, eliminating the need for a customer assistant.
Automation is a significant trend currently, showing no signs of slowing down. Whether it’s incorporating speech recognition, virtual agents or machine learning, many businesses have been embracing AI in their self-service technologies, and kiosks are a great way to implement these new ways of working easily and efficiently.
Self-service is one of the fastest-growing channels within the customer support sector, driven by the demand for timely, valuable content that is available whenever the customer requires it. Self-service kiosks offer an always-on response, providing constant customer support that can translate into high-quality service.
Many consumers are already familiar with touchscreens, making it easy for them to adapt to self-service kiosks, which can provide numerous benefits to both your business and your customers.
In this blog, we take a look at the top benefits of self-service kiosks to businesses.
- Ease of Adoption and Integration
Self-service kiosks are available in many shapes and sizes, and the ultra-small form factor hardware makes it easy to integrate the technology into any type of space, including high-traffic and high-footfall environments. In addition, kiosk software can be adapted to meet emerging business needs, meaning that each kiosk purchased does not need to be replaced to perform new functions. - Multiple Features
An innovative aspect of self-service kiosks is their ability to perform multiple functions. For example, a train station ticket machine can handle a range of tasks to assist a passenger. Most interactive kiosks in modern stations can search for tickets, upsell additional services, place the order, make the payment, print the tickets and show on screen advertising. - Capture Customer Data
Kiosks are a powerful way to capture customer data, resulting in personalised upsell opportunities or displaying the most efficient way of customer support. Self-service units can be programmed to display targeted promotions to customers in the form of offers or additional products. This interaction is often more effective than upselling by a retail assistant, and it has been shown that with autonomy, transactions tend to be higher. - Increased Efficiency
A significant benefit of self-service kiosks is the efficiency they can provide a business. It is essential to highly value the time of your customers to make their interactions with your business convenient and user-friendly. Customers do not want to wait in a queue, and by implementing time-saving strategies, such as kiosks, you can cut wait times, thereby improving the customer experience and increasing the likelihood of repeat business. - Increased Profits
Interactive kiosks deliver a significant return on investment for companies in several ways. Once purchased, they offer more services at a lower cost, as they can save on labour costs. Another key advantage is that they reduce human miscalculation errors and prevent cash handling risks, especially when combined with machine learning and AI capabilities.
How Distec Can Help
The combination of the above benefits of self-service kiosks, all contribute towards an improvement in customer satisfaction, with more loyal customers who will return for repeat purchases.
Distec provide a range of all-in-one interactive touch solutions combined with influential media players. Our interactive kiosks feature a durable and tamper-resistant design for 24/7 operation in public spaces. We offer a range of styles, which can all be customized to meet your needs.
For detailed advice on choosing the right interactive self-service kiosk for your organisation, get in touch with us today.