During times of change, technology is always at the heart of enabling new ways of life.
With recent legislations requiring retail premises to implement measures that ensure a safe shopping environment for their customers and staff, many new COVID-19 solutions have been rapidly brought to market. One of the most in-demand solutions on the market right now are a wide variety of People Counting solutions that safeguard your customers by tracking the number of people entering and exiting your premises, in order to monitor capacity and maintain social distancing.
As many solutions start to flood the market, it can be difficult to filter out all the noise to avoid implementing an unsuitable solution, or even worse one that is not fit for purpose.
At NowSignage we believe that security, quality and price should not be compromised, and as such we have partnered with Philips Professional Display Solutions and Hikvision (both industry-leading specialists in their respective display and security sectors) to launch ‘Philips PDS PeopleCount’, the class-leading People Counting solution on the market.
Below are 5 reasons why you to choose the Philips PDS PeopleCount solution (by NowSignage) for your retail store, over the other more basic traffic light solutions on the market:
1. Single entrance or multi entrance
Group your people counting sensors to provide a live capacity count of customers in your store, automatically calculating across single or multiple entrances.
2. Data-driven reporting and insight
The real long-term value for the retailers is in the data available to its marketers. Due to the full integration developed by NowSignage, retailers can track, analyse and export reports containing all customer data, to better understand capacity trends.
3. Flexible multi-zone layouts
Using the advanced multi-zone layouts available in NowSignage, retailers can utilise their entrance screens for multiple purposes. In fact, you could even use your PeopleCount data to change your advertising/messaging accordingly. This invaluable insight gives this solution longevity far beyond the immediate future.
4. Superior security and compliance
Don’t run unnecessary risks associated with non-compliant solutions. NowSignage maintains and implements an array of robust and programmatic tests, encrypting all data to ensure full GDPR and security compliance.
5. Choice of designs and templates
Design your own people count dashboards to ensure your digital signage is on-brand. Customise your dashboards with colour coding, dynamic data inputs and personalised messaging.
Secure cloud-based solution with real-time data
The NowSignage platform is used by some of the world’s biggest brands, as such, security and compliance is held in the highest regard. NowSignage pride themselves on maintaining and implementing the correct and latest security processes across all aspects of their platform.
Through a first of its kind solution, the diagram below visualises how NowSignage has built a custom application to ensure the secure transfer of data between the Hikvision sensor, the NowSignage platform and the Philips display:
Install sensors for people counting
Once a compatible sensor has been installed above your entrance and activated within your NowSignage account, real-time data will then be sent straight from the sensor to NowSignage via the cloud. All data will be encrypted and only accessible to permitted users within your NowSignage account.
Add & schedule dashboards
On accessing the ‘Capacity Management’ app within your NowSignage account you can add your camera locations, set the capacity limits for each location, customise your dashboards and then easily apply these real-time people counting dashboards to your digital signage screens.
Connect & activate digital signage
To display your live people counting dashboard, simply connect your SoC display or external media player to the internet, download the NowSignage App and enter a valid PIN. An immediate connection will then be established with your NowSignage account and content will play securely.
To out more about the Philips PDS PeopleCount solution or book a live demo, simply email [email protected].
Philips PDS PeopleCount solution by NowSignage
Live people counting to manage store capacity and maintain social distancing
Philips D-Line running multi-zone people counting