WingStop bring their brand to life in UK Restaurants with Distec partner NowSignage


WingStop UK is making waves in the UK restaurant industry, following the model and success of its US counterpart to become one of the fastest-growing names in the sector. WingStop Inc currently has more 1500 restaurants across the world and shows no signs of slowing down.

The chain began to open more and more outlets across the UK in 2020, and the parent company, Lemon Pepper Holdings, appointed NowSignage as their official CMS signage provider for all of their UK restaurants.


The challenge:

WingStop UK was expanding rapidly – opening 27 new locations across the UK. They needed a digital signage partner that could provide a versatile solution for all current and future WingStop outlets.


The solution:

In each WingStop restaurant, NowSignage is installed on Vestel QP49 SoC displays. These displays allow digital menu boards to be shown above the counter, as well as screens and video walls located throughout the restaurant and in window displays.

These Digital Menu Boards facilitate WingStop to display their menus clearly and with great visual impact, allowing customers to decide and order quickly, improving the flow of the quick-service model. Content can be displayed succinctly and in a visually appealing way, building greater brand engagement and a better customer experience. There is even a screen sync function for instances when you want to display a single message across all displays.

The Digital Menu Boards allow WingStop to highlight offers, displaying a carousel of information, including static and video content.

Digital Menu Boards can represent significant cost savings and sustainability. As menu items and prices are subject to change, alterations to the menu can be made immediately and without having to print anything or discard out-of-date menus or signage.


Bringing the brand to life

Through the use of Digital Signage WingStop UK has been able to communicate its message accurately and effectively. Their marketing tagline is “We’re not in the wing business. We’re in the flavour business – because it’s more than a meal, it’s a flavour experience.” and this statement truly resonates when visiting any WingStop UK location, throughout the immersive branding made possible with NowSignage digital displays.

Andreia Harwood, Marketing Director at WingStop UK*, had this to say: “In NowSignage we identified an industry-leading content management system that met all our digital signage needs within each restaurant location and had the impressive credentials to match our growth aspirations.

NowSignage continues to advance their software to provide us with functionality that delivers great results. In the past 6-months, they have released screen sync for our digital menu boards, weather-based content triggers for our window displays and proof-of-play to analyse our content playback. We look forward to using all of these features as we continue to roll out more UK locations”

If you are interested in incorporating digital signage into your business or would like to discuss your options, please contact us here

Share This